Out of all the web-based tools we used to create Beyond Tells, Frame.io was the most critical. Frame.io is a collaborative video tool that allows users to comment, markup, and review video footage remotely. Normally, Frame is used by production companies as a tool that makes video review much more efficient.
We used Frame.io primarily to manually code nonverbal behavioral at the table. An overview of this process can be found in our article How We Code The Nonverbal Behaviors of Poker Players.
Frame.io has 2 features that made it perfect for our research.
First, it is a very fast web-based solution which allows anyone in the world to access and collaborate via video. This allowed us to scale our coding efforts by virtually distributing our coding process. 70+ people were able to manually code video all across the world, which would not have been possible without Frame. For example, we manually coded 550,000+ blinks manually using Frame.
Second, is the export function. Frame.io allows you to mark and export a CSV file listing the exact frame a comment was made. This seems like a simple feature but it was absolutely essential for us. The goal of our research was to get contextual data (actions at the table) and behavioral data in one central place. Using the export tool we were able to export the raw data and import it into our POSTGRES database for analysis.
Those two features allowed us to make Frame the primary tool for both qualitative and quantitative behavioral coding.
In addition to using Frame.io for research, we have also used it for coaching by allowing our private clients to break down behavior for our review.
If you have any questions on how we used Frame.io to analyze footage from the Beyond Tells Study, please reach out!
If you are a poker player and want to learn to practically apply this information at the table, make sure you check out The Behavioral Edge: A 10 Day Free Poker Tells Workshop.